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Timken Launches New Tag Line: Where You Turn

CANTON, Ohio, April 19 /PRNewswire-FirstCall/ -- The Timken Company announced today at its annual meeting of shareholders a new corporate tag line: Where You Turn.

"Customers around the world rely on our products wherever their parts move and turn, on land, on sea and in space," said James W. Griffith, president and CEO. "But the line Where You Turn also represents our commitment to be the company that customers turn to for friction management and power transmission expertise.

"It's more than what we make. It's working with customers as a trusted partner to improve their performance."

In recent years, Timken grew beyond its former tag line of Worldwide Leader in Bearings and Steel. When the company began a transformation in 1999 to position itself for growth and enhanced customer value, it began expanding its core product line of bearings and steel to offer an expanded line of components and services such as lubrication, sealing and automotive service parts. In 2003, the company grew by more than 50 percent when it expanded its product breadth with the acquisition of the Torrington and Fafnir lines. With a fuller product offering to better serve customers and improved competitiveness, Timken achieved record growth in the last year.

"We believe we have the best people, the strongest ethics, the most innovative technology and the highest quality, all focused on delivering to customers what they need to be successful. Our new tag line reflects our commitment to those values," said Griffith. "And when we help our customers to perform better, we perform better, generating higher returns for our shareholders."

The new tag line will be used in all the company's communications and promotional materials around the world. Product packaging will not change.


The Timken Company, (NYSE: TKR, keeps the world turning, with innovative ways to make customers' products run smoother, faster and more efficiently. Timken's highly engineered bearings, alloy steels and related products and services turn up everywhere. With operations in 27 countries, sales of $4.5 billion in 2004 and 26,000 employees, Timken is Where You Turn™ for better performance.

Media Contact: Jason Saragian, Public Relations Manager, (330) 471-3514, Investor Contact: Steve Tschiegg, Manager - Investor Relations, (330) 471-7446


SOURCE The Timken Company